Monday, March 23, 2009

design showcase :: denovo style

Welcome to the first posting in a series that spotlights a favorite designer and their work. DeNovo Style is a Memphis based clothing line that focuses on '30s and '40s vintage inspired coats and jackets. The collection also includes a unique take on scarves. DeNovo means to begin again; take a concept and recreate it. And that is exactly what designer Elizabeth does.

I discovered Elizabeth's talent when my son Atticus went over for a playdate with their oldest son Ben. She was kind enough to show me her studio located in her home on the second floor which is essential to her dedication as a stay-at-home mom.

Although she has many coats in her collection, she has added some spring tops and will soon add other spring items such as dresses and skirts.

You will also notice the charm of her pieces are in part to her choice of fabrics and modern details. Her collection is available for purchase on her etsy shop {link below}. Browse her collection today.

DeNovo Style
Based in Cooper-Young, Memphis, TN
Shop online at
http://www.denovostyle.etsy.com/ You can also click on the link on the sidebar featuring one of my favorite coats: the coach coat.

Contact by email eh@denovostyle.com

Photography by Sophorn McRae

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