None of these are refined but just one step into an idea, enough to help the client decide whether it should be further explored and refined. Below is the first series.
What's distilled} The gray starts to show the idea for a highlighting color which means the words can move closer together. Conceptually, it also seems to make more sense that the word "DADDY" should be in a bright color since it relates more obviously to kids. The all-capital letters helps clean up the logo, especially when you zoom out or squint. The squint test: it's a test I use to see if the silhouette is appealing and shaping up nicely.
What's distilled} The image of the father tossing a child up in the air is a familiar one that's usually associated with dads and always makes me smile. Conveying a good emotion is always a good thing. I will need to refine the image if it continues to be explored.
What's distilled} The evolvement of the vertical stack is definitely cleaner towards the bottom right. I see more potential with this series than the previous ones.
What's distilled} This series is a bit bleak since I don't have a large catalog of fonts to choose from, and I don't know if I have the time to create a custom font. I definitely don't think the thin font conveys the right message of strength, do you?
What's distilled} This series is where I started with ideas for the mark first to help inform the rest of the logo. I understand the text bubble symbol is commonly used for blogs and communication logos but I wanted to see if it was appropriate and if it could be done from a fresh perspective. The bottom symbol doubles the message since it also looks like a computer screen.
I haven't experimented yet with 3-D options. I want to wait for Buck's comments about the series above first. Please feel free to share your thoughts too.
Stay tuned for Part 4 / Either Refining Ideas or More Experimentation and Studies.