Great Ideas Go Further in Hard Times

This ad campaign I discovered in the latest issue of HOW design magazine is one of the best ads I've seen recently and in this economy, has been personal inspiration to not make excuses that limit creativity. The campaign by the VIA Group expresses one of the creative company's beliefs:

Great ideas and average ideas have one thing in common, they both cost the same.

See more of the HOW magazine article here. See more about the VIA Group here.

Excerpt above with images from HOW magazine.