Habitat for Hope needed a marketing brochure to establish an introduction to who they are and what they do. I decided to concentrate on the word "hope" which is such a powerful word in their identity and use the brochure format to reveal the tie between "hope" and Habitat for Hope as it unfolds. I also wanted to emphasize the organic and sustainable nature of the place and place the word "hope" on an abstract blade of grass stemming from the HFH logo itself. I also chose a brown color scheme to compliment the HFH logo color - green, used as the highlighting color. The front cover and unfolded front and back which shows the continuation of the logo are pictured above. The brochure itself is legal size {8.5 x 14} folded twice, also called the double parallel fold. The paper will be a recycled matte finish that works well with the message.
The next step in the unfolding is shown below. The green "blade" has grown to reveal a question, "Where can you find Hope?" The photo in the background is a child and parent, helped by HFH, holding hands, an image that partly answers the question posed.
Then, the answer is revealed in the final unfolding, "Hope is here." with more detailed information on HFH. There is just one photo that anchors the whole layout. This photo was the start to the brochure, illustrating best that hope exists and is growing, and more importantly the families and kids find hope in the support network that Habitat for Hope provides.
Below are the two options for the brochure back, first as a hand-out and second as a mailer. Just for reference, the last image is the back of the brochure printed before it is folded.
Images courtesy of Habitat for Hope. Graphics by Sophorn McRae, Formus Architects.
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