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amydale photography logo / Progress Snapshot

Here are the musts that Memphis wedding photographer Amy Dale (or amydale) wanted for her new logo ~ her signature blue from her previous logo, custom-made letters, her name with no separation so she's not confused with any other Amy, all lowercase, and possessing the same fun personality as her and her work.  Wow, her specifics made it much easier, but catching the personality still gave me plenty to explore.  After studying her cursive handwriting a bit, I created a cursive font with a broad brush tool, making sure the letters didn't look exactly the same and the groundline wasn't exactly straight.  We're still trying to go through whether the ever-important 'y' should extend and exactly where and how 'photography' is placed, but it was especially neat to hear that the look of the script font brought back warm memories of her childhood ~ creating her name through ribbon dancing. I love that.

Make sure to check out her blog for her latest work capturing romance with an equal pairing of laughter. 

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