
One of the greatest surprises for me was that the graphic did not look like a father tossing his daughter into the air to many viewers so that is why I see how much I needed that fresh perspective. Since Buck stressed that the logo should be fun, I wanted to keep going with that father-tossing-daughter image with modification of the father to look more like an actual figure. Separating one arm from the daughter in order to see a hand is the significant change. I just hope it can now past another fresh perspective test. {oops, Font Options are supposed to be labeling the rows not column.}

The second major set of refining involved making the logo look like a stamp or sticker. Boxing in the image seems to solidify everything. All of these options work well in black and white. The bd graphic at the start looks like a common logo I have started to see very often lately so adding the graphic image makes it much more unique to Buck. The last study of the text bubble addresses a suggestion to make the bubbly more like a "D."

The third major study that falls a bit outside of refining is the color study. Buck wanted a color scheme involving red, black and grey. There were various reds that I sampled from other logos that work {see Part 2} which is then tested against both black and white backgrounds. The logos below represent the options from above that have the most potential.










2 comments:
Thank you for going taking into all the feedback. The dad tossing the kid looks crisper.
In Letter Study - Vertical Stack, I like 4th one down first and 2nd one.
In Mark Study I like 1st line, 5th one and the rectangular box that has the whole name
I am not crazy about the Red Color Study. I was thinking of it more as an accent color. I do like how the black and white and can be reversed. Would look great on a black tshirt
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