Delicate Matters Branding / Pt 1 ~ Business Cards

The logo and branding of Melissa Sweazy's boudoir photography started with the business card design, almost the opposite approach of what I usually do. One reason was because the cards were to be letterpress with rules on lineweight and color choices. Lineweight can be no less than .25 pt and colors have to be Solid Uncoated Pantone at 100%.

As for the design, we both agreed immediately it would look delicate with some sort of lace pattern. I wanted to tuck the words, hiding some of it partially behind the lace. I looked at several patterns at several scales but thought the option shown above hints more to feminine curves, in the most subtle, classy way much like Melissa's photography. See other options below.


Option 1b ~ Same as first option 1a above but with edge threads seen in a lot of lace. It looks less modern than 1a but still a valid option.

Info Side Option A ~ Keeps company name with partially hidden letters which can be seen as the logo. Melissa asked that the web address be obscured until the site is complete.

Info Side Option B ~ Company name without hidden letters to compare strength of previous option A. Script font is not set. May not work with letterpress.

Option 2 ~ Option 1 lace in a straight run. Different edge on top of lace. Early rendition.

Option 3 ~ Very early rendition of lace testing scale. Less fluid than option 1. Looks more like iron work.

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Image below shows one of the letterpress examples that Melissa sent for the business cards. This design stood out to me the most.