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Integrated Signage, Pt 3 {Memphis Edition} Example No. 2

The Integrated Signage series to celebrate AIA Memphis' Architecture Month continues with another great Memphis project by a Memphis design firm. Today’s featured project is a recently constructed building that houses the new WKNO studios, offices, and special events gallery space.

caption format} project name / signage designer / architect / contractor / sign fabricator / notes

WKNO Digital Media Center / TRO Jung/Brannen with Joyce Signs / TRO Jung/Brannen / Montgomery Martin / Joyce Signs / Incorporating the large WKNO letters was evident from the early design phases shown in the Sketch-up renderings above. During my site visit, the design team also mentioned they considered sandblasting the letters into the brick but it was too cost prohibitive. TRO and local sign fabricator Joyce Signs collaborated to develop the final design that as backlit letters works well to be seen from the site entrance. The choice of metal also references the material at the building entrance. Overall, the size, position, and cropping of the letters works well with architectural design.

Images below 1} Original building signage 2} Installation of the first letter where you can understand its scale next to the construction crew 3} The building entrance at night by Gary Kessel showing the edge lit letters.

First and last photos of entrance by Gary Kessel. All Rights Reserved. Process and archive images via TRO. Special thanks to Brett Ragsdale, TRO.

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