Thursday, September 16, 2010

Formus Architects Graphic ReDesign


Formus has been practicing architecture for almost 23 years in Memphis, and the logo and branding has been revamped maybe a couple of times before I started 2 years ago. Jim, our principal, is glad we don't have to outsource the graphic services anymore and asked me to redesign a few things to keep up with the big name firms. {A custom email signature with Jim's actual signature for special emails to clients/potential clients shown above.}

Most recently, I redesigned our green email signature shown enlarged below. The message that we wanted was more about our personal efforts and how we see sustainable from the small tasks to the bigger goal of designing sustainable buildings. We wanted to reinforce our logo which you see below turned white onto a custom illustrated leaf, so the company color is used in the text. It is also horizontally slimmer than my previous "cmyk forest" design to save paper if the email does get printed. {TIP: I also figured out how to create the file that doesn't look fuzzy when emailed. Save as a transparent png.}

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The idea of saving paper was also used in the redesigned logo layout below for standard letterheads. Letterheads for invoices, usually short one page documents, followed the design of the Formus sticker label that seals the envelope and acts as the 3-d ribbon on the 2010 calendar.




We would be glad to design or redesign anything for you from large scale architecture to the small scale graphic projects. Contact me regarding Formus at smcrae [at] formusinc [dot] com.

Photos/graphics by Sophorn, Architecture Project Manager / LEED AP, Formus Inc Architects.

2 comments:

Brad Kolodzaike said...

Excellent work! Really clean and well thought out.

Sophorn said...

Thanks Brad. Simple most of the time is really not that simple.

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