Integrated Signage, Pt 3 {Memphis Edition} Example No. 4

Nine Layer Plaza - Smart Car Dealership, Ground Floor Tenant / archimania / The final featured project for the Integrated Signage series, Memphis Edition is actually a theoretical project from Memphis design firm archimania. The project location cannot be disclosed, but although unbuilt, it helps bring up an interesting point about the advantages of integrating building signage. Most architects know, there are some cities or towns with strict signage ordinances, that typically apply to street signs, ground or pole mounted, restricting size and certain colors. Archimania’s smart car showroom design pulls the signage into the building but doesn’t shy away from size or color to create a successful retail environment recognizing that window shopping includes “drive-by shopping”. This blend of exterior and interior space is a particularly intriguing solution to interpreting what exterior signage can be. Details: The signage for the smart car logo is proposed as a lasercut vinyl on a backlit colored translucent panel.

3-d model renderings courtesy of archimania. Special thanks to Christopher McRae and Matt Seltzer.