I joked on twitter when I got this assignment that living in Memphis, I knew it’d happen eventually – designing a logo for a barbecue restaurant. The new restaurant is actually not in Memphis but in West Memphis, west bound near I-55/I-40, but will be in the spirit of the great Memphis barbecue joints that owners Paul and Sarah O’Neal admire.
Working with architect Rob Norcross at LRK on the building design to convert an old gas station into a restaurant, Paul described the restaurant experience and interior to feel “delightfully tacky.” In contrast, we opted for a more refined logo that meant they were serious about good barbecue. They wanted to keep the gas station feel thus the name “The Station BBQ”.
We had tested some versions of the flying pig but this simple pig silhouette more effectively made me crave barbecue. Is that crazy or does it do that for you too? Here are a few studies for their logo and signage layout along with tests on bags, napkins, shirts, and stickers. I’ll hopefully post more throughout their progress.
Graphic design and layout by Sophorn under LRK inc.