Friday, October 5, 2012

Logo Design { The Station BBQ }

 
I joked on twitter when I got this assignment that living in Memphis, I knew it’d happen eventually – designing a logo for a barbecue restaurant. The new restaurant is actually not in Memphis but in West Memphis, west bound near I-55/I-40, but will be in the spirit of the great Memphis barbecue joints that owners Paul and Sarah O’Neal admire.
Working with architect Rob Norcross at LRK on the building design to convert an old gas station into a restaurant, Paul described the restaurant experience and interior to feel “delightfully tacky.” In contrast, we opted for a more refined logo that meant they were serious about good barbecue. They wanted to keep the gas station feel thus the name “The Station BBQ”. 
We had tested some versions of the flying pig but this simple pig silhouette more effectively made me crave barbecue. Is that crazy or does it do that for you too? Here are a few studies for their logo and signage layout along with tests on bags, napkins, shirts, and stickers. I’ll hopefully post more throughout their progress.
Graphic design and layout by Sophorn under LRK inc.





 






34 comments:

Cheryl Hurley said...

Love it! I'm definitely hiring you to design my logo.

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Sophorn said...

Thanks Cheryl. Would love to.

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Jessica B Johnson said...

I will call it three in one logo design, because in this logo design there is symbol, text, and variations. I personally think that these kinds of logo are very complex you should make your logo easy, you can just show picture in your logo it will be good to describe your company logo design.

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Annica said...

Jessica you are right, "I will call it three in one logo design, because in this logo design there is symbol, text, and variations." But you have forgetten to add one more important factor which is called as color combination. I work at logo design brisbane and i have designed many logos.

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Qudrat Ullah said...

I like the color combination of the Station BBQ company's logo Red and white wow. Its looks so graceful and outstanding. This is true when you use perfect color combination in logo design specially Website design so people will obviously like your work and remember your efforts and you will get appreciation.

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