Logo and Graphics - 2014 AIA Tennessee Convention

Here's a look at the recent logo development I created for this year's AIA Tennessee Convention around the theme of architecture as transformation. The first image is a final set of studies that all try to convey the idea of shaping and transforming. The second image is the unfolded cover of the marketing mailer using a collage of images of Tennessee cities.

The convention is also a celebration of the power of architecture around the state of Tennessee which inspired me to do the series below. Finding the right view of each city was a challenge to create the effect of floating text. If you have a good one you'd like to send me especially of Knoxville, let me know.

I also helped write the promotional copy below:

There is transformative power in thoughtful design. Design and architecture, with little doubt, physically changes a place, but when the profession recognizes the opportunity to inspire people through our design, a place can truly be transformed. This year, we recognize a call to action for all designers, from emerging professionals to seasoned architects - a call to DESIGN. INSPIRE. TRANSFORM.

If you look closely, our convention logo embodies this call to action. The cool blue representing the emerging professionals brand transitioning to the noticeably distinct red of our AIA logo. The letters ofTransform are discovered underneath the acts of Design and the acts to Inspire. Slowly formed from left to right to fully developed shapes. 

Join us as we recognize that the power of design serves a greater purpose when we 

DESIGN. INSPIRE. TRANSFORM. 

The AIA TN Convention and Expo is July 30th to August 1st in Nashville at the Music City Center. There is an amazing set of speakers again this year. Click here to read more about the speakers, the tours offered, and how to register.

Thanks to Sardor Umarov for use of his Memphis image taken from the Exchange Building. Other photos were stock images via AIA TN.