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Habitat for Hope / Save the Date 5% Day / Test 2

Test 1 used a reusable shopping bag graphic. Test 2 illustrates another shopping vessel that holds even more items, emphasizing the need to shop as much as you can on the next Whole Foods 5% Day to benefit Habitat for Hope. 2 options for a save-the-date postcard show a landscape vs a portait layout. I prefer the one below although the one above emphasizes the date much more. The next step, if this shopping idea is preferred by HFH, is making it look more like there are items inside the cart.

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