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Graphic Flare

I'm currently obsessed with the wispy flares that accompany every main story graphic in Elle magazine. Here's a scan of my latest issue. I'm trying to figure out how it's done. In a 3-d program perhaps? / I kept this in mind when working on my latest 3-d logo design I may show later. I actually used sketch-up to build it and determine the shadows since the logo is supposed to be architectural.

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